Writing and Submitting Consulting Proposals With Clients' Businesses In Mind

Many consulting firms make the mistake of skimping on marketing to save money, and rejoice when they count how much they've saved. But this joy is rather lost-lived when they realise that if they don't market, they have to engage in the ultimate money-wasting activity: Responding to request for proposals and battling it out on price with purchasing and procurement departments and being treated as fungible vendors.

In this article we discuss how consulting firms can improve their processes of writing and submitting client-centred proposals to real buyers and avoid the dreaded bid-judges of purchasing departments. If you like the idea, then check out the September issue of Commando Consulting in which we discuss Writing and Submitting Consulting Proposals With Clients' Businesses In Mind.